Half the the persuasion to be that not only might Test Man always be heard, yet that the could constantly be heard no issue where he was. For this reason you check out him poking his head the end of male holes, walking with swamps and cornfields and deep deserts, and so on.

You are watching: Can you hear me now ad campaign

The idea of “Verizon has coverage EVERYWHERE” is visually dramatized and stated. The ads in this campaign harnessed the strength of TV to create high impact.

It provided Ritual to Worm Its means Into your Brain

“Can friend hear me now” — this is a phrase real civilization used come say all the time earlier in the earlier days of cell phones. Your connection would “cut out” as result of spotty coverage and also you’d asking “can girlfriend hear me now” before resuming the conversation.

Well, Verizon stole that and every time your “Test Man” inquiry it, the waited a beat and also then said “Good.”

And this is a punch of genius since the “yes” confirmation always occurs in your head. It’s never ever said top top screen. You need to infer that Test Man gained that confirmation. For this reason the ads pressure you come imaginatively check that world can constantly hear you on the Verizon network, no matter where friend are.

This is why “Can girlfriend hear me now” is STILL associated with Verizon well over a decade after the campaign went off the air, and why that catchphrase has gone into the pop-culture pantheon of proclaiming lines, involvement the likes that “Where’s the beef” and also “Whassup?”

How this Lessons Can help Your Advertising

For starters, you’ll desire to work through an ad agency that builds your project upon the truth.

And that way choosing an firm that’ll stroked nerves to spend enough time with you and your firm that castle CAN build a project tailored to your unique identity and also values.

If her current firm doesn’t do this, fire them and also hire someone that does.

Second, you’ll want to make certain your messaging speak to things customers actually treatment about. The messaging has to move the needle top top the “who offers a shit?” meter. Meaning that the messaging needs to be based upon sound strategy.

Third, work through a an innovative team that’s qualified of harnessing the full power the your liked media. If that radio, work-related with someone who understands the power of Theatre that the Mind and Parasocial Influence and storytelling. If it’s TV, work with who who deserve to dramatize your blog post visually.

And lastly, make sure your creatives know exactly how to create ads the break with the clutter and record the customer’s imagination.

See more: Why You Can T Hit Driver In The Air, Causes And Cures: Drives Are Too Low

Finally, if you’re beginning to feel prefer you could need a new agency / advertisement guy, feel complimentary to reach the end if you’d prefer some help.