An advertisement agency in Singapore came up v a burger King ad in 2009 to promote the chain"s "BK Super 7 Incher" burger. (Burger King Singapore)


A design whose face showed up in a racy citizens King advertisement says that the fast-food chain did no ask for her consent to usage the picture of her the way, and is calling because that a boycott of burgess King.

You are watching: Burger king super seven incher ad analysis


The ad for the “Seven Incher” sandwich –which was released in Singapore in 2009-- reflects a woman through her mouth open and a seven-inch burgess hovering in front of it. The tagline reads: “It’ll blow her mind away. Fill her desire for something long, juicy and also flame-grilled with the brand-new BK Super 7 Incher.”

At the time, it to be criticized together being distasteful.


The model, who has actually not been named, says she to be not educated that her image would be provided in what shows up to suggest an oral sex act. Last week she post a YouTube video clip under the account RV Wonderspunk, where she describes that burger King Singapore’s advertising company bought a stock image from a third party, and also that throughout her photo shoot, she was just instructed to present a variety of emotions.


In the video clip she says: “Is this an advertisement for punch jobs, or quick food? you’d think the for a scenario prefer this the firm would want to make certain the version is mindful of how her image is being used.

“Burger King uncovered my picture online native a series I did,” she writes, “and with no due regard to me together a person, profited turn off reducing me to an orifice for their prick sludge; publicly humiliating me in the process. Friends, family, coworkers, prospective employers that saw the assume i was a ready player.”


She climate goes on to say the without she consent, the advertisement was choose rape.

See more: Can Gay Couples Adopt In Texas, Lgbtq Adoption

“I think in sex-related expression in art and the media; that beautiful and necessary for a healthy culture but IT should BE CONSENSUAL otherwise the RAPE.”


Burger King has responded to the video, saying the the photo was a stock photograph that the fast food chain paid because that the rights to ago in 2009.

“Respect because that customers and also employees is a height priority at Burger King restaurants roughly the world. This advert was produced by an independent franchise in Singapore in conjunction v a local promotional offer. This advertisement was not released in any type of other markets.”


*

Coronavirus U.S. People Opinion politics Entertainment organization Lifestyle science Tech health TV around other